trolling
Ready for War and Built to Battle, the PENN Rival II and Warfare II Reels Deliver It All
COLUMBIA, S.C. (Oct. 29, 2025) - Designed for anglers who live for the salt, the new PENN Rival II and PENN Warfare II series bring next-level performance and toughness to every tide. Reinforced with upgraded engineering and that unmistakable PENN toughness, these reels and combos deliver the confidence to take on any saltwater challenge. The Rival II Level Wind C…
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trolling motors
Minn Kota® Introduces the All-New Riptide Kayak Terrova for Saltwater
RACINE, W.I. (Oct 15, 2025) – For saltwater kayak anglers seeking effortless control, reliable power, and the ability to lock in their fishing spot, Minn Kota® delivers the ultimate solution. Introducing the Minn Kota Riptide Kayak Terrova , a trolling motor designed for kayaks and engineered to thrive in saltwater. With Advanced GPS features, corrosion-resistant…
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fenwick
Emil Wagner Tops Bassmaster Elite Qualifier at Lake Champlain
Fenwick pro Emil Wagner captured his first Bassmaster victory at the Bassmaster Elite Qualifier on Lake Champlain, September 18–20, hauling in a record setting three-day total weight of 69 pounds, 2 ounces—the heaviest three-day winning total in B.A.S.S. history at Champlain. Wagner pocketed a $58,049 prize and proudly hoisted the first Bassmaster Elite Qualifier t…
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walleye
Berkley Finisher Expansion—New Sizes and Colors
COLUMBIA, S.C. (Sept. 11, 2025) – The Berkley Finisher quickly became a must-have for anglers looking to maximize forward-facing sonar efficiency. Now, after listening to angler feedback, Berkley has expanded the lineup with two new sizes, a 4 cm option for ultra-finesse applications and a 10 cm for targeting larger predators, giving anglers even more precision t…
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swimbait
Savage Gear Unveils the New 3D Soft Shine Glide
COLUMBIA, S.C. (Apr. 24, 2025) – Savage Gear has introduced the Savage Gear 3D Soft Shine Glide 7-inch Glide Bait—a meticulously engineered bait designed to tempt even the wariest predators. Featuring a hyper-realistic swimming and gliding action, this lure mimics the natural movements of a fleeing baitfish, making it an irresistible target for big fish lurking wit…
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Watershoes
Astral - Techyak - Loyak For Trails
LOYAK FOR TRAIL The Loyak is the ideal shoe for everyday and every activity. But sometimes, on the most rugged terrain, you need a bit more. That’s why we made the Techyak. We kept the same minimalist feel of the Loyak but added an optimal stack height of 7mm for the perfect blend of ground feel and protection. Plus, we added an even wider toe box. The Trail Grip 2…
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outdoors
Academy Sports + Outdoors Partners with Pro Angler Jacob Wheeler to Launch All-New Magellan Outdoors Pro Apparel Line
Academy Sports + Outdoors (“Academy”) (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, teamed up with professional angler Jacob Wheeler to launch the all-new Magellan Outdoors Pro by Jacob Wheeler line of fishing apparel. Personally designed, tested, and approved by Wheeler, the collection is built for the modern angler with fresh…
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trolling motors
Minn Kota® Introduces Kayak Terrova
RACINE, W.I. (Mar. 20, 2025) – Minn Kota®, a leader in trolling motor innovation for over 90 years, is bringing its proven technology to kayak anglers with the all-new Minn Kota Kayak Terrova. Designed to make boat control effortless and reliable, this motor puts advanced GPS navigation right at anglers' fingertips—so they can focus on fishing, not fighting the…
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