RACINE, W.I. (Jan. 22, 2026) – As open water gives way to hard water, anglers across the northern states begin the annual transition from boats and long rods to ice shelters and short sticks. While the season changes, the goal remains the same: stay efficient, stay mobile, and stay on fish. That’s where Humminbird’s ICE XPLORE + MEGA Live 2 Bundles , paired with…
Read moreWith Summer fast approaching and school on the brink of summer break, the last thing on people's minds right now is backpacks. But I have found the game changer for all genders and ages for carrying your essentials, the Fjallraven KÃ¥nken. In 1978, Fjallraven created this pack for Swedish school children to help prevent back issues. This grew from a child…
Read moreCOLUMBIA, S.C. (Oct. 29, 2025) - Designed for anglers who live for the salt, the new PENN Rival II and PENN Warfare II series bring next-level performance and toughness to every tide. Reinforced with upgraded engineering and that unmistakable PENN toughness, these reels and combos deliver the confidence to take on any saltwater challenge. The Rival II Level Wind C…
Read moreRACINE, W.I. (Oct 15, 2025) – For saltwater kayak anglers seeking effortless control, reliable power, and the ability to lock in their fishing spot, Minn Kota® delivers the ultimate solution. Introducing the Minn Kota Riptide Kayak Terrova , a trolling motor designed for kayaks and engineered to thrive in saltwater. With Advanced GPS features, corrosion-resistant…
Read moreFenwick pro Emil Wagner captured his first Bassmaster victory at the Bassmaster Elite Qualifier on Lake Champlain, September 18–20, hauling in a record setting three-day total weight of 69 pounds, 2 ounces—the heaviest three-day winning total in B.A.S.S. history at Champlain. Wagner pocketed a $58,049 prize and proudly hoisted the first Bassmaster Elite Qualifier t…
Read moreCOLUMBIA, S.C. (Sept. 11, 2025) – The Berkley Finisher quickly became a must-have for anglers looking to maximize forward-facing sonar efficiency. Now, after listening to angler feedback, Berkley has expanded the lineup with two new sizes, a 4 cm option for ultra-finesse applications and a 10 cm for targeting larger predators, giving anglers even more precision t…
Read moreCOLUMBIA, S.C. (Apr. 24, 2025) – Savage Gear has introduced the Savage Gear 3D Soft Shine Glide 7-inch Glide Bait—a meticulously engineered bait designed to tempt even the wariest predators. Featuring a hyper-realistic swimming and gliding action, this lure mimics the natural movements of a fleeing baitfish, making it an irresistible target for big fish lurking wit…
Read moreLOYAK FOR TRAIL The Loyak is the ideal shoe for everyday and every activity. But sometimes, on the most rugged terrain, you need a bit more. That’s why we made the Techyak. We kept the same minimalist feel of the Loyak but added an optimal stack height of 7mm for the perfect blend of ground feel and protection. Plus, we added an even wider toe box. The Trail Grip 2…
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